How to Make Compelling Animated Videos for Your Business

Want to tell a story in a cohesive and engaging way? Two words— animated videos. It’s the ultimate tool for any business looking to level up their marketing game. Many marketing video types, from explainer videos to product demos, use animations to attract customers’ attention faster. 

Videos, in general, are great for delivering a brand’s message in a concise manner that still keeps its audience on their toes. 

Crafting an animated video is no easy feat. It takes expertise and planning. However, it’s not something anyone can’t do. Like all stories, getting the first letter on paper is the hardest, and with video, it’s almost the same thing except instead of letters, it’s ideas.

Whether you are lacking in ideation or have way too much you want to show to your audience, planning is the first step to making animated videos for your business. 

What are Animated Videos?

A video is a product of visual media that features moving images. Animation, on the other hand, is a method used to form a collection of moving images from static images. When combined, animation and video become animated videos— a brief film made out of illustrations usually accompanied by audio.

Unlike actual live-action movies or films, animated videos can be made from static images or a combination of images and animations to create an engaging and informative film.

Reasons to Create Animated Videos

There are several reasons why you should create animated videos. Other than the fact that they’re a necessity in this age to thrive in content marketing, we listed the reasons below.

To Tell Your Story

Animated videos are a great way to tell your story. We say it a lot, and you’ve probably seen it in a bunch of articles, but it’s the truth. They’re awesome at storytelling because they have the perfect combination of visuals, audio, and engagement to keep the audience engaged. Unlike static images, moving images do a better job of explaining. Sometimes a picture can only tell so much.

Other than that, the use of audio, text, and imagery in a video is a great way to deliver information in an engaging manner. 

To Market Your Products / Services

Marketing your products or services through static images is good but marketing them through animated videos is better. It shows how to use your products or services in a detailed manner, and showing instead of telling is always a great idea.

The reality is that static advertisements have been done so often, and it’s starting to become boring. So, it’s time to change it up a bit and opt for some animation. Adding some movement and visuals will definitely appeal more to your audience than text and imagery alone.

To Boost Your Sales

Can animated videos be used to boost your sales? There have been various studies that show the effectiveness of animated videos in boosting sales. According to Unbounce, the video will increase the conversion by up to 80%.

Videos are able to capture the viewer’s attention and retain their viewers. Videos that showcase a brand’s product or service can increase conversion rates because it gives the viewers a sense of security and confidence in purchasing the product. 

Showing a product or service in a video gives the audience an idea of what it could be like to use that product or service. This helps them realize their need or want for that product.

Styles of Animated Videos

There’s no single type of animated video. In fact, there are so many different kinds of them. In this article, we’re going to discuss five types of animated videos.

2D Animation Videos

2D Animation videos are videos of movements that are created in a two-dimensional space. The characters, creatures, backgrounds, and FX are shown as two-dimensional forms. Some good examples of 2D Animations are animes and cartoons.

Whiteboard Animation Videos

A whiteboard animation video is a video that brings drawings or writing to life with movement. A whiteboard animation video is pretty much a moving digital canvas. A whiteboard animation video is perfect for teaching a new concept or explaining a complex idea. Due to its classroom-like nature, it instantly puts the audience into learning mode. 

Typography Animation Videos

Typography animation videos or animated typography refers to moving text. Animated letters and phrases are also considered as typography animation videos. We see these types of videos very often. A good example would be lyrics videos on Youtube. 

Infographic Animation Videos

Infographic animation videos are also very popular. These are basically moving infographics. These are excellent for delivering complex and statistical information because they break the information into bite-sized pieces. 

They also convey information using images, text, and audio. Most of the time, the animations are engaging and fun, making learning easy.

Handcraft Animation Videos

Handcraft animations are quaint and unique. Just as the name says, it’s an animation type that involves the significant usage of a hand in the video. Sometimes there’s no animation needed, and the illustrations are moved around by hand on the screen. This is a unique type of animated video and gives a simplistic vibe. 

Tips On Making Animation Videos

Making an animation video takes some effort, and it won’t be an easy journey. However, with the right tools and guidance, it’ll be a great learning experience and investment for your business. To keep the process simple and hasslefree, we’ve narrowed it down to three tips:

#1. Keep It Short 

No one wants to watch an hour-long video. The most engaging and viewable content is short and sweet because it’s easier to share. When you’re writing a script or creating a storyboard, remember to keep it short.

#2. Keep Your Style Consistent 

Experimenting with different styles can be fun, but it’s important to keep it consistent. If you want to do a whiteboard animation video, then try to do that and not mix it up with other styles. The audience watching might get distracted, and you won’t be able to convey your message.

#3. Have a Solid Plan

Having a solid plan is key in the beginning. Without it, your efforts might go to waste. Figure out what goals you want to achieve with this video, what message you want to convey, and who your target audience is. Once you have these sorted out, the overall process will be a bit easier.

Get Started

There are a lot of benefits when it comes to creating an animated video. Businesses will surely reap the benefits of using animated videos because they’re that effective. Most of the time, they can be costly and time-consuming.

However, with the right tools and practice, creating an animated video can be a great experience. If you have a sufficient budget and are looking for an agency specializing in animated videos, investing in an animated video will help you in the long run. 

Creating an animated video for your business is not as difficult as you think, so why not get started and see the results for yourself?

About Admin

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

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